E-Mail Stats and Info

Most Popular Days to Send

For the second consecutive quarter, Tuesday (25.4%) is the most popular day of the week to send email messages, followed by Wednesday at 23.3% and Thursday at 18.3%. Bringing up the rear is Saturday at 0.9% and Sunday at 1.4%.
Q1 -Q3 2003
Send......Q1.........Q2.........Q3
Sun.......1.8%........1.5%........1.4%
Mon....14.1%.....14.1%.......15.1%
Tue.....22.4%.... 26.7%......25.4%
Wed....23.2%.....23.7%......23.3%
Thu.....22.8%.....22.4%......18.3%
Fri.......15.2%.....10.6%......15.6%
Sat........0.5%........1.0%.......0.9%


Open Times
For the first three quarters of 2003, 11 a.m. (PST) was the highest time period for recipients to open their email messages. For the period of 8 a.m. through 4 p.m., more than 50% of messages were opened by recipients and roughly 75% were opened during the period of 6 a.m. to 6 p.m.With 25%-30% of email messages sent between 9 a.m. and 11 a.m., it is not surprising that the 11 a.m. time slot is the highest open period. From a recipient perspective, U.S. West Coast recipients are checking emails before lunch, while East Coasters are back from lunch and catching up.

Time Sent
Open Times 11 a.m. // 8 a.m - 4 p.m. //6 a.m - 6 p.m
Q3 2003........6.8%............. 53.7%................. 74.5%
Q2 2003........6.6%............. 52.5%................. 73.4%
Q1 2003........7.3%............. 58.8%.................. 77.7%


Text Drives More Email Click-Throughs Than Images
A new report, "Email Marketing Content Best Practices: Identifying the Impact of Content on Response Behavior," based on a Jupiter Research/IPSOS survey of 1,166 consumer recipients on what prompted them to open and respond to email marketing messages revealed the following:
· 54%: Products or services featured
· 40%: Written copy
· 35%: Subject line
· 33%: Compelling offers (e.g. discounts, free shipping)
· 12%: A single large image
· 9%: Multiple smaller images
· 6%: Search box within the email
· 3%: Recipients get text-only email



When and Where Online Users Check Their Email
When U.S. Online Users Check Their Email

Time of Day % of Users
First thing in the morning 41%
Right after dinner 18%
Right when they get home from work 14%
Right before they go to bed 14%
In the middle of the night 40%
Source: eMarketer



Email Penetration Among Internet Users
Email penetration is at an all-time high of 91 percent among Internet users between the ages of 18 and 64, as reported by eMarketer. Search has the second highest penetration among Internet users.


Total Number of Email Users in the U.S.
In the US alone, 88% of adult Internet users have personal e-mail accounts. Further, 46% of them have e-mail access at work. Added together, eMarketer estimates that 147 million people across the country use e-mail, almost every day.
Email Activity Among Internet Users
According to eMarketer, a Pew Internet & American Life Project survey found that 91% of Internet users between the ages of 18 and 64 send or read e-mail, and an even higher number of users ages 65 or older do the same. The only other activity to even approach e-mail's popularity is using a search engine to find information.


Email is Cheapest in Cost per Order
Online Marketing Mediums and Average Cost Per Order

Online Medium
Cost Per Order Email >$7.00
Affiliate Programs $17.47
Paid Search $26.75
Banner Ads $71.89

Source: “State of Retailing Online 2007” by Shop.org of the National Retail Foundation with Forrester Research, reported in Direct.


Why Email Is Still No. 1 with Marketers
Why did 83.2% of marketers in a February survey by Datran Media list email as their most important advertising tactic for 2007? Mainly because of its ability to drive incremental revenue, a reason cited by 55.3% of respondents:



Most Important Advertising Tactics for 2007
Important Tactics for 2007

Advertising Tactic Percentage
Email Marketing 83.2%
Search Marketing 61.7%
Display Ads 36.2%
Ad Networks 31.9%
Contextual Targeting 27.7%
Traditional Direct Marketing 27.7%


Email Marketing Growing; Spam Fading
In a recent DM News article, JupiterReseach analyst David Daniels' snapshot of the 2006 email-marketing industry shows spending will grow, while the spam volume continues to fade slowly. However, email wrongly blocked by ISPs will continue to cost marketers about $1 for every $9 in an email-marketing budget:
1. Spending on email marketing will rise 7.5% this year, from $885 million in 2005 to $950 million.
2. Spam will decrease at a compounded annual rate of 9.4% a year through 2010 "but will remain a nuisance."
3. False positives -- email wrongly blocked at all levels of the email delivery channel -- will cost marketers $107 million this year.
4. HTML has nearly universal adoption among consumers: A Jupiter Research consumer survey found just 3% receive only text email.
5. It pays to ask for backup email addresses at registration: 60% of online consumers regularly use two or more email accounts.


Most Effective Marcom Channel
Marketing Communications Channel % of Consumers
TV 39%
Email 32%
Radio 12%
Press 10%
Other 7%


Overall, what is the most important demand-generation activity?
1. Email marketing
2. Search engine marketing
3. Search engine optimization
Source: WebTrends 2006 Online Retail Holiday Readiness Survey

Prosperous Regards,

D. L. Walker